Retro-futuristic chillwear – a genre pioneered by Amin Adjmi, the founder of Staycoolnyc, who started the brand back in 2013.
A new genre of clothing created by Adjmi himself, chillwear combines surf, skate, and streetwear into one. Whether you’re lounging at home or hanging with friends, the effortless and comfortable pieces can be thrown on wherever you go.
Inspiration taken from retro style and culture, STAYCOOL strives to put a futuristic twist on old-school trends. Being centered around positive vibes and childhood memories, the brand's products and content are meant to evoke feelings of nostalgia.
Standing out with their identifiable designs and multidisciplinary approach, STAYCOOL’s has been embedding their brand identity into several different fields including hospitality, transportation, interior design, and countless other sectors. From rugs and accessories to hoodies and home goods, STAYCOOL’s vibrant aesthetic has already been infused into an array of products.